Five engagements
built on one operating system.
Each engagement is principal-led and grounded in the same RevOps operating system we'll show you on the framework page. The shape of the work changes, the discipline doesn't.
01
RevOps build / rebuild
Greenfield to repeatable in roughly 90 days.
We rebuild your commercial operating system end-to-end: forecasting, pipeline governance, deal desk, pricing, renewals, and customer lifecycle ops. Designed for Series B/C SaaS that has outgrown founder-led selling, or for PE-backed platforms where the existing system can no longer support the next plan.
Typical deliverables
- ·Pipeline coverage and forecast model (unit-level, bottom-up)
- ·Deal desk approval framework and discount governance
- ·Renewal motion design and NDR/GDR visibility
- ·Operating cadence rebuild, pipeline reviews, forecast calls, QBRs
- ·CRM architecture and data hygiene baseline
02
Sales compensation & quota architecture
Plans built on capacity, not on last year + 20%.
Comp plans that pay the behaviors you actually want, quotas grounded in real capacity analysis, and governance that prevents the annual comp argument from blowing up the operating plan. Built and rebuilt at Salesforce, Elastic, FireHydrant, and inside Google.
Typical deliverables
- ·Comp plan redesign with explicit behavioral alignment
- ·Capacity model and quota methodology
- ·Governance cadence (monthly, quarterly, annual reviews)
- ·Plan documentation that finance, sales, and reps can all read
03
GTM strategy & segmentation
Strategy that survives contact with the field.
Territory design, segment definition, coverage planning, and capacity allocation that ties the strategy at the top to the deployment at the bottom. Includes new-segment stand-ups, built from concept through full deployment in prior engagements.
Typical deliverables
- ·Segment definitions and ICP refinement
- ·Territory and account list design
- ·Coverage and capacity allocation model
- ·Multi-year planning cycle and trade-off framework
04
Forecast accuracy
From 'a number' to 'a credible commit.'
The work is unit-level revenue modeling, top of funnel through pipeline generation, rep productivity, ramp curves, win rates, and commit conversion, reconciled bottom-up against finance every quarter. The discipline is meeting pipeline evidence with the same rigor as the number itself. Track record at hyperscaler scale; specific outcomes shared privately to qualified parties.
Typical deliverables
- ·Bottom-up unit-level forecast model
- ·Pipeline coverage and inspection cadence
- ·Reconciliation framework (sales vs. finance)
- ·Executive forecast review structure
05
Fractional / embedded engagements
When the work is bigger than a project.
Multi-month operator engagements for companies that need a fractional Head of Revenue Operations or Chief of Staff to a CRO. Principal-led, no junior associates running the work in your business.
Typical deliverables
- ·Three to nine month embedded engagement
- ·Direct accountability for the operating cadence
- ·Hand-off plan and successor coaching included
Pick the one that fits.
Engagements scale from project diagnostics to multi-month fractional work. Pricing is on the next page.